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• Activation

Activation

Activation is a continuous process to ensure your strategy is working. Activation is the result of ultimate fruitfulness of any actionable insight. Kalvin is not only an expert in providing strategy and insight, but also an expert in executing and delivering the right message using our state of the art technology solutions.

Unless an intended action is relevant to a customer, any activation like asking to redeem a coupon or giving a feedback or buying a cross promotional product may not succeed. We understand that customers usually do not like to get bombarded with too many redundant messages in a medium of their non-preference. Kalvin’s analytical team comprises of industry experts in ensuring that relevant targeting is assigned to the right audience as well as ensuring that customers get to interact in their favorite medium of choice like email or snail mail or mobile or twitter or texting.

Our world class one to one technology solution is tailor made for executing the localized campaigns in real-time knowing that it will be most needed by the customer at that instant of time. For example, using the past purchase behavior, a customer searching to buy a detergent in a retailer aisle is automatically chosen and delivered a relevant coupon or promotion on his loyal detergent brand using our state of the art delivery solution.